Brands who have struck gold this St. Patrick’s Day
While most see St. Patrick’s Day as a chance to dress head to toe in green and reclaim their Irish heritage, brands use it to connect with their audience and even show off their cheeky side. With only a short lifespan, budgets and activations can vary. However, the one thing that does remain the same,…
Cracking the Instagram Algorithm in 2023
Future-proof your own Instagram feed and reach a wider proportion of your target audience
Trust me, I’m a Marketeer
James Summerscales, brand director at Influential Agency Group, reflects on the importance of trust in marketing B2B brands in the built environment
