The manufacturing sector has always been a space for innovations that push the boundaries of R&D, technology and production capabilities.

Today, manufacturers are at the forefront of the green industrial revolution – which is driving new breakthroughs in sustainability and environmentally friendly ways to create the products we need.

This means it is vital for businesses to be able to demonstrate their sustainability credentials, which are a central part of the brand, messaging and presentation of any company’s market strategy.

At Influential, we work with a lot of manufacturers who are all working hard to minimise the environmental impact of their products and supply chain. Wedded to this is their work to ensure that the green fruits of their labours are shared, in order to provide customers with valuable information and ensure that important learnings can be circulated across the sector.

To find out more about how manufacturers are coping with this complex situation, we asked several businesses about their sustainability journey, including what is driving their innovations, the challenges they face, and why it is important to talk about the issues involved.

Click the video to hear what Mike Harrison, COO at CONCRETENE; Natalie Watson, Group Head of Sustainability at The Vita Group, and Danielle Devlin, Cubis Systems’ Ireland Area Manager had to say.

If you’d like to discuss creating a PR & marketing plan that will help you share your sustainability innovations, then get in touch with our team today.