Vita

Raising brand profile

  • Public relations
  • B2B PR

Brief

We were tasked by The Vita Group, Europe’s leading flexible polyurethane foam solutions provider, to deliver a media campaign to raise the profile of the brand. 

Challenge

The Vita Group is committed to innovation, sustainability and strong social values.

We needed to ensure the campaign highlighted these strengths and differentiate it from its competitors. We did this by showcasing its robust ESG strategy, its successful research and development work and its proactive CSR activities. 

We implemented a robust multi-channel campaign.

Starting with producing a regular stream of rich content and integrated campaigns that elevated the gravitas of Vita’s expert voice on its core capabilities.  

Throughout our two-year relationship, we have created thought-leadership in core trade media, industry award submissions, webinars and animations to name a few.

To this day, we continue to deliver a dynamic, proactive and strategic communications campaign. 

Solution

The
Solution

Results

Since starting work with The Vita Group in 2021, we have achieved significant exposure in trade, regional and business titles in the UK and overseas. We have generated over 300 pieces of coverage with a gross media audience of 77.9m.  

Strong industry focused pieces on innovation and sustainability have featured in their tier one trade and business titles, including: Urethanes Technology; Materials Recycling World; Sustainable Plastics; Manufacturing Today; Chemical Engineering; Bed times; Furniture News; The Manufacturer and many more. 

Interviews and speaker opportunities to raise the profile of Vita’s leaders talking about the brand’s ESG strategy have included articles in CEO Today, as well as roundtable and speaker slots at leading industry events such as the Foam Expo Europe. 

More Work

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