Building back bolder

Influential helped conceive and partnered with TheBusinessDesk.com to deliver a major new real estate and economic development conference, Invest North.

It saw over 60 leading policymakers, creative thinkers and entrepreneurs set out progressive ideas about how the region can recover from the pandemic and build towards a better future.

The event took place twelve months on from the first national lockdown and was opened by the Rt Hon Grant Shapps, the Secretary of State for Transport, and Minister for the Northern Powerhouse.

There were 20 sessions, featuring global brands and businesses as diverse as Manchester United; EY; Culture Liverpool; U+I Plc; Eden Project North; Urban Splash; Transport for The North; The Hut Group; Palatine Private Equity; Welcome To Yorkshire; Turner Townsend; Manchester Airports Group; Nexus Leeds; AMP Capital;  Manchester Central; Liverpool ONE; Leeds 2023;  Squire Patton Boggs; the Department for International Trade; The N8 Research Partnership; Manchester Metropolitan University; Leeds Beckett University; Professional Liverpool; Scarborough Group; British Volt; Mott McDonald; Honey Badger; and Cumbria LEP.

Influential director Chris Hulme chaired a session focused on the innovation led-economy. It featured an interview with Lord Jim O’Neill, the globally renowned economist, discussing the UK government’s flagship ‘levelling-up’ agenda. In the same session our client Impact Data Metrics launched findings from a major research report about innovation-led growth and chaired a panel session featuring Tim Newns, chief executive of MIDAS, Greater Manchester’s inward investment agency, and Tom Davies, CEO of Robiquity.

Invest North welcome from Grant Shapps, Secretary of State for Transport and Minister for the Northern Powerhouse

Innovation in the Northern Powerhouse

Northern Changemakers – How Diversity Is Creating Growth

Selling the North To The World

News & Insights

Influential launches charity campaign to ‘block the sun, not the fun’ this summer

Influential has recruited local children to help spearhead a campaign designed to make us rethink our sun safety habits.


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Influential

Influential launches campaign to unmask reality of childhood loneliness

Launching to mark Loneliness Awareness Week (10-16 June), ‘Open up’, which was commissioned by NHS Shropshire, Telford and Wrekin, aims to highlight the rise of loneliness in young people and the signs that can be hard to spot.


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Influential

A headshot of a white man in a circle with copy that reads Are you working your brand's purpose hard enough?

How one brand’s purpose can play many different roles 

Do you know how to work your brand’s purpose harder so it plays many different roles?


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Influential

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How to turn insights into effective behaviour change in 3 steps 

Here are our secrets to truly unlocking a real shift in public behaviour. 


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Influential

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Is Threads already unravelling, or should your company join Meta’s latest social media platform? 

Still undecided about joining Threads? Read our latest pros and cons


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Influential

Addressing UK real estate’s colonial past

International days themed to sustainability, equality and health are ever popular and routinely feature in the content produced on behalf of real estate brands. UNESCO’s Day for Remembrance of the Slave Trade…


Author
Chris Hulme

Campaign proves staying healthy is in our hands

An award-winning campaign promoting hand hygiene in Cheshire and Merseyside has resulted in…


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Influential

We Are Hiring – PR & Marketing Intern (paid)

We are looking for an enthusiastic, proactive and hard-working individual with a can-do attitude and an eagerness to learn a range of skills across Marketing & PR. Attention to detail and tenacity are key for this role, together with a passion for securing the best possible results for our clients.


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Influential

We Are Hiring – Digital Marketing Manager 

We are an award-winning, full-service marketing communications agency using insights to help brands make a positive difference. We have a wide variety of clients across Construction, Leisure & Hospitality, NHS, Not-For-Profit, Private Equity and beyond. This role will be based at our Northern Quarter office in Manchester.  


Author
Influential

What to do when the drugs don’t work? Health messaging and the world’s silent pandemic

Fear and shock have a place in public health campaigns seeking to change behaviour – think drink-driving awareness or stop smoking – but otherwise most of us dislike being targeted with scare tactics


Author
Influential

Social Media Mistakes: 5 things you could be doing wrong and how to correct them 

There is no getting around it, social media has massive pulling power when it comes to our purchase decision making. With 4.88 million  and 71% of consumers more likely to purchase based on social media referrals, it is no surprise that businesses continue to turn their hand to the likes of Instagram, Facebook and TikTok to try and draw in new customers and boost sales. 


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Influential

What is buzz marketing? Strategies and examples 

Buzz marketing uses the power of word of mouth to generate interest in a business or product launch. Of course, your product or service must be buzz-worthy to begin with if you’re going to get buzz marketing right.


Author
Influential

The difference between branding strategy and marketing strategy

As a business, whether you’re just starting out, you’re looking to rebrand or change your business, or you just want to grow and sustain engagement, there are two parts of your business you need to get right: the branding strategy and the marketing strategy. 


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Influential

Building a content marketing strategy to help grow your business 

In a world where everyone is competing for attention, creating a strong content marketing strategy will help you stand out from the crowd, feed the hungry minds of your audience and help to grow your business.


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Influential