Building back bolder

Influential helped conceive and partnered with TheBusinessDesk.com to deliver a major new real estate and economic development conference, Invest North.

It saw over 60 leading policymakers, creative thinkers and entrepreneurs set out progressive ideas about how the region can recover from the pandemic and build towards a better future.

The event took place twelve months on from the first national lockdown and was opened by the Rt Hon Grant Shapps, the Secretary of State for Transport, and Minister for the Northern Powerhouse.

There were 20 sessions, featuring global brands and businesses as diverse as Manchester United; EY; Culture Liverpool; U+I Plc; Eden Project North; Urban Splash; Transport for The North; The Hut Group; Palatine Private Equity; Welcome To Yorkshire; Turner Townsend; Manchester Airports Group; Nexus Leeds; AMP Capital;  Manchester Central; Liverpool ONE; Leeds 2023;  Squire Patton Boggs; the Department for International Trade; The N8 Research Partnership; Manchester Metropolitan University; Leeds Beckett University; Professional Liverpool; Scarborough Group; British Volt; Mott McDonald; Honey Badger; and Cumbria LEP.

Influential director Chris Hulme chaired a session focused on the innovation led-economy. It featured an interview with Lord Jim O’Neill, the globally renowned economist, discussing the UK government’s flagship ‘levelling-up’ agenda. In the same session our client Impact Data Metrics launched findings from a major research report about innovation-led growth and chaired a panel session featuring Tim Newns, chief executive of MIDAS, Greater Manchester’s inward investment agency, and Tom Davies, CEO of Robiquity.

Invest North welcome from Grant Shapps, Secretary of State for Transport and Minister for the Northern Powerhouse

Innovation in the Northern Powerhouse

Northern Changemakers – How Diversity Is Creating Growth

Selling the North To The World

News & Insights

A headshot of a white man in a circle with copy that reads Are you working your brand's purpose hard enough?

How one brand’s purpose can play many different roles 

Do you know how to work your brand’s purpose harder so it plays many different roles?


Author
Influential

A pink background that shows a magnifying glass and dotted line that changing to a cursor

How to turn insights into effective behaviour change in 3 steps 

Here are our secrets to truly unlocking a real shift in public behaviour. 


Author
Influential

the Meta threads logo

Is Threads already unravelling, or should your company join Meta’s latest social media platform? 

Still undecided about joining Threads? Read our latest pros and cons


Author
Influential

Addressing UK real estate’s colonial past

International days themed to sustainability, equality and health are ever popular and routinely feature in the content produced on behalf of real estate brands. UNESCO’s Day for Remembrance of the Slave Trade…


Author
Chris Hulme

Campaign proves staying healthy is in our hands

An award-winning campaign promoting hand hygiene in Cheshire and Merseyside has resulted in…


Author
Influential

What to do when the drugs don’t work? Health messaging and the world’s silent pandemic

Fear and shock have a place in public health campaigns seeking to change behaviour – think drink-driving awareness or stop smoking – but otherwise most of us dislike being targeted with scare tactics


Author
Influential

Social Media Mistakes: 5 things you could be doing wrong and how to correct them 

There is no getting around it, social media has massive pulling power when it comes to our purchase decision making. With 4.88 million  and 71% of consumers more likely to purchase based on social media referrals, it is no surprise that businesses continue to turn their hand to the likes of Instagram, Facebook and TikTok to try and draw in new customers and boost sales. 


Author
Influential

What is buzz marketing? Strategies and examples 

Buzz marketing uses the power of word of mouth to generate interest in a business or product launch. Of course, your product or service must be buzz-worthy to begin with if you’re going to get buzz marketing right.


Author
Influential

The difference between branding strategy and marketing strategy

As a business, whether you’re just starting out, you’re looking to rebrand or change your business, or you just want to grow and sustain engagement, there are two parts of your business you need to get right: the branding strategy and the marketing strategy. 


Author
Influential

Building a content marketing strategy to help grow your business 

In a world where everyone is competing for attention, creating a strong content marketing strategy will help you stand out from the crowd, feed the hungry minds of your audience and help to grow your business.


Author
Influential

Why you should use micro influencers in your marketing strategy

With top influencers capable of earning upwards of $25,000 for a social media post, it can leave smaller businesses out the running when it comes to influencer marketing. But partnering with an influencer doesn’t need to be expensive. 


Author
Influential

6 examples of crisis communication and what you can learn 

Unfortunately, crisis situations are very unpredictable. So it’s important for organisations to have a crisis communications strategy in place to help deal with issues in the best – and swiftest – way possible.  


Author
Influential

5 Guerrilla marketing examples to inspire your brand 

Guerrilla marketing is a PR tactic that plays on the element of surprise. In the warfare context, guerrilla connotes ambush, sabotage, raids, but how does that, quite aggressive term, translate into marketing? 


Author
Influential