News and Insights

brand consistency designers table

Your brand is an essential part of your business. Get it wrong and it could mean lack of interest from potential customers or stakeholders but get it right and it could revolutionise your business model. We share our top tips for ensuring brand consistency across your designs.

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5 step guide to brand consistency
omni channel retail strategies

Having an omnichannel sales approach gives your customers a seamless experience; from instore shopping, to online purchasing across multiple devices, to even dealing with the likes of your customer service team via chat or on social media, as well as delivery updates from your chosen courier.

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5 brands with amazing omnichannel strategies
Black friday campaign ideas

It’s seen as one of the biggest days in the retail calendar, but with so many retailers slashing their prices, getting cut-through can be difficult. We’re sharing all the statistics you need to know to make your campaign a success this year. 

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Black Friday campaigns: What you need to know
crisis management

Crises can be very unpredictable so it’s important that organisations have a crisis communications plan to help deal with issues in the best way possible. We’ve analysed some examples – both good and bad – of how other companies have dealt with a crisis and what you can learn from each.

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Successful crisis management examples and what not to do

A crisis situation often hits your business out of nowhere, so what would you do if that happened suddenly? Our 8 step guide will walk you through how to prepare, how to handle the situation and how to ensure you minimise damage to your brand.

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8 steps to crisis management

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