James Summerscales, brand director at Influential Agency Group, reflects on the importance of trust in marketing B2B brands in the built environment From word of mouth recommendations to having a track record of successful delivery, trust is an incredibly powerful dynamic in winning new business. For marketers, one of the most compelling challenges is how […]

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Trust me, I’m a Marketeer

As a week has passed since we attended the Liverpool City Region’s Tourism Awards at Liverpool Cathedral, it has been great to reflect on the wonderful evening – and the success stories on show from across the region. While the COVID-19 pandemic has brought about instability and confusion in all sectors across the last two […]

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Come with us to an awards ceremony

Influential has once again partnered with The Business in bringing together the Invest North 2022 conference, which is focused on the people, ideas and organisations that are shaping the future of the North. This year’s distinguished line-up of leaders and thinkers feature in a conference with five strands – International; Place; Funding & Investment; […]

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Investing in the North
colour splash influential

We Are Hiring – B2B PR Account Manager Our agency is growing and we have an opportunity for a talented, motivated Account Manager to join our award winning B2B PR team. We value intellectual curiosity, great content writing, robust organisational skills and people who want to work collaboratively within an integrated agency environment to turn […]

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We Are Hiring

Influential has today completed the acquisition of the North West-based creative branding agency Young Bright and Grey. The business will become part of the wider Influential Agency Group and retain the Young Bright and Grey brand. The combined company employs 27 people and will operate from two existing offices in Manchester and one in Liverpool, […]

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Influential expands with Young Bright and Grey creative deal

A vital NHS awareness raising campaign designed to reach Black, Asian and Minority ethnic communities during the pandemic has resulted in a prestigious awards shortlisting for Influential. The agency has reached the final stage of this year’s Drum Awards for PR, which recognise excellence in public relations and celebrate the professionals that guide the communications […]

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Groundbreaking Covid-19 Campaign Results in Award Recognition for Influential

Influential helped conceive and partnered with to deliver a major new real estate and economic development conference, Invest North. It saw over 60 leading policymakers, creative thinkers and entrepreneurs set out progressive ideas about how the region can recover from the pandemic and build towards a better future. The event took place twelve months […]

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Building back bolder

Influential raises profile of Premier League football club’s charity arm in the height of the pandemic. Influential was commissioned to work for the charity arm of Premier League Football Club, Everton, in November last year. The club is the only Premier League in the country to operate a charity on the scale of Everton in […]

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Influential Scores Hat-trick of High Profile National Coverage

Influential has been appointed to conduct a major new research project among black, Asian and minority ethnic communities to help understand their views, attitudes and experiences of COVID-19. The public health initiative, which has been commissioned by The Cheshire and Merseyside Health and Care Partnership (C&MHCP), is aimed at helping shape future communications and interventions […]

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Influential commissioned for major project examining COVID-19 views of minority ethnic communities

Influential has won the brief to provide public relations support for Palatine Private Equity, the firm long associated with establishing Manchester as a major European hub for private equity investment. Palatine, founded in 2005, has offices in Manchester, Birmingham and London. The firm invests in UK lower-mid market businesses seeking to accelerate their growth strategy. […]

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Investment groups select Influential

COVID-19 has touched every part of our economy, challenging business models and redefining markets. On behalf of Professional Liverpool, our director Chris Hulme hosted this webinar with three leading business journalists about their own experience of reporting on the impact of the pandemic in our region. Who are the winners, the losers, and what stories […]

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Reporting on the pandemic – the journalists’ story
Invest North - Influential

Influential has become one of the main backers of Invest North, a major new event bringing together decision makers and creative thinkers from government, city regions and business at an online conference and exhibition on March 24, 2021. Invest North will explore the North’s place in the world and showcase the new ideas, insights and […]

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Influential sharpens focus on levelling-up and COVID recovery

Influential has won the brief to provide public relations and public affairs support for a new strategic vision developed by Cheshire and Warrington Local Enterprise Partnership – the third economic development brief the agency has secured this year following appointments for MIDAS in Manchester and Liverpool Growth Platform. The Cheshire and Warrington LEP appointed a […]

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Influential secures third economic development brief
The People's Project - Influential

Influential work on the record-breaking ‘The People’s Project’ public consultation has won a national planning industry award for its comprehensive approach to stakeholder engagement. The public consultation into Everton Football Club’s plans for a new stadium at Bramley-Moore Dock and a community-led legacy at Goodison Park has won the award for Stakeholder Engagement in Planning […]

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Influential’s Work on ‘The People’s Project’ Wins National Award for Stakeholder Engagement in Planning
Jane Woodhead broadcasting live with BBC Breakfast's Tim Muffet

As lockdown eases and business continues as usual, gaining quality coverage has been at the forefront of the Influential agenda. Health and safety regulations and new social distancing norms have massively impacted the way in which we achieve live TV coverage for our PR clients across the UK. Thanks to some innovative thinking and meticulous […]

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The sky is the limit for Influential’s Consumer PR clients
Digital health in the UK

So many assumptions are being challenged by the COVID-19 pandemic that the vast majority of businesses have needed to reflect on how they operate and where opportunity lies.   As a sector, medtech should benefit from the increased profile and understanding of diagnostics and testing, making it more attractive to investors at every level. Yet […]

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A watershed moment for digital health in the UK
Getting students online

Influential has joined the campaign to support families whose children are missing out on schooling during the COVID lockdown because they do not have a computer or access to the web at home. Spearheaded by the Cheshire and Warrington Local Enterprise Partnership, the #GettingStudentsOnline campaign aims to help the children across the region who may […]

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Influential backing children’s access to online learning
Virtual pubic consultation

We’re now over 50 days into lockdown but the latest message from the Government is clear, it expects “everyone involved in the planning process to engage proactively” to enable the delivery of housing and economic growth that will support the UK’s economic recovery. What does this mean for the planning process?

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Delivering public consultation in the new abnormal

The advance of digital into all aspects of our lives has increased the rate news can spread exponentially. We are working in a 24-hour news cycle, with stories constantly breaking and updating. This has put great pressure on print media; a situation only accelerated by the COVID-19 crisis. Chris Hulme, a director of Influential, explored […]

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Managing news in the digital age

We are living in truly unprecedented times. There are few people whose home and work lives remain unaffected by COVID-19. Many have been forced to self-isolate due to symptoms of possible coronavirus, while the rest of us are required to stay indoors unless absolutely necessary.  Some industries have shut down completely; others are experiencing unprecedented […]

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WFH? Here are three things you and your business should consider

We are committed to supporting the health and resilience of our clients, our people, and the communities which we are collectively part of. The challenges the coronavirus has imposed on ways of life the world over mean that business is anything but usual. It must, however, still go on. With working from home the new […]

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COVID-19: helping businesses and organisations keep in touch

In a world where everyone is competing for attention, creating a strong content marketing strategy will help you stand out from the crowd, feed the hungry minds of your audience and help to grow your business. By delivering relevant solutions to your audience’s online queries, desires and needs, you can become a valuable content resource, while also driving people towards your services and products.

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Building a content marketing strategy to help grow your business

MIPIM is one of global real estate’s major events, attracting 20 thousand-plus developers, architects, politicians, journalists and kith and kin from every corner of the property supply chain.  We gathered together a group of industry veterans to discuss how to make the most of the event which takes places in Cannes, South of France.

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Q&A: How to do MIPIM well

Setting up a new website is an important step, but getting it to actually rank on Google is an even bigger task. Often it can take weeks, if not months, for search engines to crawl your web pages and rank them in searches.  Our checklist will walk you through the process.

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Launching a new website: Your SEO checklist
PR start up package

Developing a communications strategy can seem like a daunting task – particularly if you’re looking to promote and publicise a specialist technical product or service, but there are a number of tactics and approaches that start-up businesses can employ to create highly effective engagement strategies.

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5 tips to help start-ups communicate compellingly

Whether for your business or for your own personal professional purposes, developing an online persona is one of the first steps you’ll need to take on your digital marketing journey. Find out our top tips for setting up your business persona.

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How to develop an online persona

As always, with a new year comes new trends in the world of retail. From emerging ecommerce channels to new trends to increase footfall into bricks and mortar stores. Consumer PR Director Jane Woodhead gives her thoughts on the top retail trends to keep an eye on in 2020

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8 innovative retail trends to watch in 2020
instagram trends 2020

Instagram for business use is going from strength to strength thanks to influencer marketing and new features; from purchasing products endorsed by your favourite influencers without leaving the app to customers being able to book appointments through your profile, but what are going to be the top trends for 2020?

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4 Instagram trends businesses should utilise in 2020
christmas campaigns

‘Tis the season for brands and businesses to jump on the Christmas marketing bandwagon, but who pulls it off and who leaves us feeling all ‘bah humbug’? Click to read our reviews of this year’s best and worst Christmas campaigns.

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Christmas 2019: a review of the festive ads

From reactive PR to stunts, 2019 has been an eventful year for public relations. With digital PR on the rise and brands using activism more frequently in their campaigns, we picked out our favourite PR campaigns from 2019

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The best PR campaigns from 2019
Cannes viewed from the old harbor MIPIM 2020

The global property industry is already hard at work preparing for MIPIM 2020. Standing out at such a large scale, complex event is not for the faint-hearted. We spoke to a group of industry veterans who know the challenge well and asked them to share their experiences and insights to help.

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Podcast: How to do MIPIM well

PR is evolving through the years, for the better. We predict five key trends for 2019 that you need to incorporate into your marketing and communications strategy.

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5 PR trends to look out for
Built environment architects instagram

Cultivating and curating content which has a genuine connection to the firm and choosing images which have a clear aesthetic link, helps to ensure channels are a real reflection of its design focus – creating a clear visual link between its ambitions and inspiration.

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7 simple steps to Instagram for the built environment
Managing a crisis situation

A crisis can arise at any time and because they tend to be so out of the blue, most companies do not have a strategy in place. Following 4 simple rules will help your team tackle the issue head-on and deal with the press.

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Managing crisis communications
brand consistency designers table

Your brand is an essential part of your business. Get it wrong and it could mean lack of interest from potential customers or stakeholders but get it right and it could revolutionise your business model. We share our top tips for ensuring brand consistency across your designs.

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5 step guide to brand consistency
omni channel retail strategies

Having an omnichannel sales approach gives your customers a seamless experience; from instore shopping, to online purchasing across multiple devices, to even dealing with the likes of your customer service team via chat or on social media, as well as delivery updates from your chosen courier.

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5 brands with amazing omnichannel strategies

It’s 2019 and SEO continues to be a bug-bearer for a range of brands and businesses. With Google rankings and organic search an essential part of business for most companies, we highlighted the seven most common SEO mistakes that we’ve seen which can affect search engine rankings.

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7 common SEO mistakes that affect ranking scores
Black friday campaign ideas

It’s seen as one of the biggest days in the retail calendar, but with so many retailers slashing their prices, getting cut-through can be difficult. We’re sharing all the statistics you need to know to make your campaign a success this year. 

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Black Friday campaigns: What you need to know

Influential supported N8 Research Partnership drive social media cut-through during international event, National PostDocs Awareness Week, by devising a strong UGC-based social media campaign. National PostDocs Awareness Week is an international event aimed at thanking and highlighting PostDocs from around the world for their invaluable work. Our client, N8 Research Partnership is a network for […]

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Influential drives social engagement across postdocs with N8 campaign
rollercoast smiler crisis

A crisis situation often hits your business out of nowhere, so what would you do if that happened suddenly? Our 8 step guide will walk you through how to prepare, how to handle the situation and how to ensure you minimise damage to your brand.

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8 steps to crisis management

Crisis can hit at any time and it might have built up over time or completely taken you and your colleagues by surprise. Effectively dealing with crisis through clear, engaging communications can help rebuild your brand’s reputation and stop you losing customers.

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What is crisis communications?

Our team have been looking back over the year’s campaigns from leading brands to find the 10 greatest digital marketing campaigns of 2019. Here is our list of the greatest digital marketing campaigns from 2019, including influencer marketing, social media, user-generated content, viral videos and more.

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10 best digital marketing campaigns from 2019

The current political situation, primarily dictated by Brexit, climate change and the rising volume of domestic issues, has ensued a nationwide tendency of political apathy and public disengagement. Without sufficient public engagement in political processes, sections of society begin to lose interest and confidence in the system.

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Re-engaging local constituencies through political engagement

You might have seen ‘sponsored’ or ‘paid partnership with’ appear on users Instagram posts recently, which essentially means a brand has paid that user in some form for the post. This update is great for businesses as we all know user-generated content tends to get more engagement than a branded post, but how exactly do you set them up? We’ll walk you through it.

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How to set up branded content adverts on Instagram
The elephant and the rider story

Market research has been transformed in recent years by the teachings of Daniel Kahemann in his book Thinking Fast and Slow. Kahemann leveraged years of research into practical insight, most notably with the idea of two systems of thinking.

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Market research and the Elephant and the Rider
Instagram social influencer

A quick, helpful guide to running an influencer campaign which we’d recommend bookmarking. Ensure your campaign covers everything from defining your target audience, to showing off the success of the campaign with reports.

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Your bite-size guide to influencer marketing

With over 45% of the worldwide population using social media, it’s a great way to reach people. They’re spending around 2.5 hours every day on social, so you want a slice of their viewing time, right? Then you need a good social media strategy.

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Why you need a social media strategy
social value delivering beyond cost

Morgan Sindall delivered a podcast – produced and presented by our in-house team – to explore whether the construction industry is truly delivering beyond cost, featuring key speakers from public sector procurement specialist, Scape Group, and Nottingham Trent University.  

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Influential delivers rich content for Morgan Sindall
Public consultation in property sector

Public consultations are an important part of any market research or project proposal plan. To achieve ultimate buy-in from your target audience, digital channels can be a fantastic resource to drive engagement and footfall. We pick out what channels you should be considering as part of your marketing strategy.

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What digital channels are best for public consultation?
Key council cabinet roles and planning committees

There have been some noticeable changes to council leadership following the local elections, with new members of the cabinet and planning committee having influence over your development plans. So for those of you in the North West, we’ve summarised the ones to watch… 

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Key council cabinet roles and planning committees
polling station

Amid the remarkable goings on in Westminster, it may have escaped your attention that on Thursday May 2nd, local politics will elbow its way onto the centre stage of British politics once again – if only for one day. Here is our snapshot of who’s up, where and what might happen.

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Poll positions: 2019 local election guide

With the campaigning over, the counting complete and the returning officers now resting after long nights supervising the ballot and chuckling at the content of the spoiled papers, the results have now been declared and here’s the latest detail on what happened, where and to whom.

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Local Election 2019: North West round up

The Conservatives have lost control of Cheshire East and Labour has too lost Bolton, Stockport, Cheshire West and Chester and Wirral. Where those parties have lost, the Lib Dems, Green Party and independents have gained seats. Get a quick overview of your local council leaders below.

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Local elections 2019: The results

As we already know, crises can be very unpredictable so it’s important that organisations have a crisis communications plan to help deal with issues in the best way possible. We’ve analysed some examples – both good and bad – of how other companies have dealt with a crisis and what you can learn from each.

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6 examples of crisis communication and what you can learn

We listed our top tips for marketing on Instagram whether you’re opening a business page and not sure where to get started or you’re looking for tips on how to grow your existing page even further.

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6 top tips for marketing on Instagram

We are pleased to continue to support national neurological charity, The Brain Charity, as our Charity of the Year. We support the Liverpool-based charity, which offers practical help, emotional care and social activities to people with neurological conditions, with its marketing activity. Our partnership began back in 2016 and we are proud to support the […]

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Influential proud of partnership with The Brain Charity

Sara Wilde McKeown, managing director of integrated communications agency Influential, has been appointed to the Board of the Liverpool City Region Local Enterprise Partnership (LEP), where she will help drive forward the City Region’s economic growth over the next three years. Sara’s appointment to the Board completes a highly successful year for Influential, which has […]

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Influential’s managing director joins Liverpool City Region LEP board

Influential’s B2C team hit the high notes this week with standout national coverage of the The Blackpool Tower’s organist Phil Kelsall’s 40 year anniversary. The Tower’s resident organist, Phil Kelsall, celebrated 40 years of playing the world famous Wurlitzer organ in the Ballroom this week and Influential marked the occasion with a major media event. […]

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Influential secures blanket coverage to celebrate the Blackpool Tower milestone

Newspapers across the globe that formerly worked to rigid print timetables, complete with weekly embargoes, where ‘breaking news’ might only get a showing a few days later, are now putting digital first.
Now, the immediacy of digital newsrooms means PR agencies must be more creative with story-telling. Content remains king and the demand for rich content is growing rapidly.

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Why immediacy matters in PR…

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