
Influential Unveils Anti-Smoking Brand Campaign
In a bold move to combat the devastating impact of smoking, Champs Public Health Collaborative, along with NHS Cheshire and Merseyside, has unveiled a campaign aimed at making Cheshire and Merseyside smoke-free by 2030.

The Message – from Influential
Our PR team is going to take you backstage into the world of storytelling, audience engagement and campaigns that deliver market profile with a new podcast – The Message.

Campaign proves staying healthy is in our hands
An award-winning campaign promoting hand hygiene in Cheshire and Merseyside has resulted in…

Manufacturing the Conversation
In today’s manufacturing landscape, technical capability alone is no longer enough to secure competitive advantage. As the sector undergoes rapid transformation through Industry 4.0 technologies, heightened sustainability demands, and increasingly complex regulations, manufacturers must establish themselves as thought leaders with a voice in the conversation.

Visibility Matters: B2B PR’s Contribution to Legal Market Presence
Consumer public relations (PR) plays a vital role in shaping perceptions, building trust, and fostering meaningful connections between legal firms and individual clients within the legal services sector. In an industry traditionally focused on B2B relationships, consumer PR brings attention to the importance of engaging with individual consumers and addressing their unique needs and concerns. Here, we explore the significance of consumer public relations for legal firms and how it contributes to client acquisition, reputation management, and industry leadership.

The Importance of B2B Public Relations for the Legal Services Sector
Building strong relationships with other businesses and industry stakeholders is essential for success. B2B public relations (PR) plays a crucial role in fostering trust, credibility, and thought leadership within the legal services sector. Here, we explore the importance of B2B public relations for legal firms and how it contributes to business growth, client acquisition, and industry influence.

Client-Centric Strategies: Insights Driving Legal Services
Staying ahead of the curve requires a deep understanding of client needs, market trends, and industry dynamics. Market research and insights play a pivotal role in providing legal firms with the data and understanding needed to make informed decisions, develop effective strategies, and drive business growth.

Beyond the Traditional: Harnessing Digital Marketing in Legal Services
The legal services sector is experiencing a significant shift towards online engagement and digital communication. Digital marketing has emerged as a powerful tool for legal firms to reach, engage, and retain clients, as well as to establish thought leadership and build brand awareness.

The Brand Blueprint: Crafting Success in Legal Services
Establishing a strong brand is essential for differentiation, trust-building, and client acquisition. Branding goes beyond logos and visual elements; it encompasses the firm’s values, reputation, and client experience.

The Importance of Public Relations for the Legal Services Sector
We explore the importance of public relations for the legal services sector and how it contributes to client acquisition, reputation management, and business growth.

Rethinking British Manufacturing: Innovation, Resilience, and a New Industrial Future
UK manufacturing has a rich history and a new chapter ahead, with innovation, resilience, and sustainability leading the way. With the ink still drying on a fresh UK industrial strategy, this is the perfect time to explore the themes shaping the future of the sector.

The Essential Role of Consumer Public Relations in the Regeneration Sector
In the world of urban renewal and revitalisation, where communities are transformed and cities are reborn, consumer public relations emerges as a vital component for driving engagement, fostering community involvement, and ensuring the success of regeneration projects. Here, we delve into the importance of consumer public relations for the regeneration sector and how it cultivates trust, builds relationships, and mobilises support among residents, businesses, and stakeholders to create vibrant, sustainable, and inclusive urban environments.

More than a move
Opening a new hospital isn’t just about cutting a ribbon, it’s about transforming healthcare for an entire community. That was especially true for the Midland Metropolitan University Hospital (MMUH): a cutting-edge emergency healthcare facility that brings together two historic A&E departments into one state-of-art hospital – set to serve over 750,000 people across Sandwell and West Birmingham.