Influencer marketing isn’t going anywhere, but brands need to be cautious before integrating. We met up with Laura Scaife from legal firm McDermott Will & Emery to get top tips on the legalities promoting products and events, as well as how to ensure transparency and trust when running an influencer campaign.

You might have seen ‘sponsored’ or ‘paid partnership with’ appear on users Instagram posts recently, which essentially means a brand has paid that user in some form for the post. This update is great for businesses as we all know user-generated content tends to get more engagement than a branded post, but how exactly do you set them up? We’ll walk you through it.

A quick, helpful guide to running an influencer campaign which we’d recommend bookmarking. Ensure your campaign covers everything from defining your target audience, to showing off the success of the campaign with reports.

Do you want to market to Generation Z but not sure where, and how, to reach them? We have listed our top tips to get you started with your marketing strategy.

With over 45% of the worldwide population using social media, it’s a great way to reach people. They’re spending around 2.5 hours every day on social, so you want a slice of their viewing time, right? Then you need a good social media strategy.