News and Insights

The elephant and the rider story

Market research has been transformed in recent years by the teachings of Daniel Kahemann in his book Thinking Fast and Slow. Kahemann leveraged years of research into practical insight, most notably with the idea of two systems of thinking.

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Market research and the Elephant and the Rider
social value delivering beyond cost

Morgan Sindall delivered a podcast – produced and presented by our in-house team – to explore whether the construction industry is truly delivering beyond cost, featuring key speakers from public sector procurement specialist, Scape Group, and Nottingham Trent University.  

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Social Value: delivering beyond cost

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