With growing distrust and ambiguity when it comes to clarifying social posts as paid-for content, how do brands need to move forward to get cut-through with social influencer marketing?Read more
Our team have been looking back over the year’s campaigns from leading brands to find the 10 greatest digital marketing campaigns of 2019. Here is our list of the greatest digital marketing campaigns from 2019, including influencer marketing, social media, user-generated content, viral videos and more.Read more
Create amazing visual content all without the need for a graphic designer with these free and easy-to-use design tools.
You can create everything from social posts and informative infographics, to downloadable guides, event collateral and brochures.
From reactive PR to stunts, 2019 has been an eventful year for public relations. With digital PR on the rise and brands using activism more frequently in their campaigns, we picked out our favourite PR campaigns from 2019Read more
In August 2019, Influential was tasked with managing the media buzz around The National Lottery’s first top tier publicity winner on its new game, Set For Life.Read more
Finally, businesses are starting to see the benefits of using micro influencers over those with more followers; including lower costs, a niche following and higher engagement rates on posts.Read more
A study revealed that one in seven click and collect orders are never picked up, meaning consumers in the UK have left £228 million worth of goods over the past year. So why exactly are people failing to pick up their shopping and how can brick and mortar shopping destinations support increased footfall?Read more
The current political situation, primarily dictated by Brexit, climate change and the rising volume of domestic issues, has ensued a nationwide tendency of political apathy and public disengagement. Without sufficient public engagement in political processes, sections of society begin to lose interest and confidence in the system.Read more
Influencer marketing is an advertising strategy used by many big players in consumer-goods, from beauty and fashion to travel and retail. But it isn’t just for the big players, there’s much to be gained by smaller brands too.Read more