Guerrilla marketing is a PR tactic that plays on the element of surprise. In the warfare context, guerrilla connotes ambush, sabotage, raids, but how does that, quite aggressive term, translate into marketing?
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Visitors to Liverpool ONE have been transported back millions of years, thanks to an augmented reality app that allows users to hunt for dinosaurs.
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Want to integrate social influencers into your marketing strategy but not sure where to start? We’ve written the perfect guide to getting started and finding the right influencer for your brand.
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The Influential PR, digital and marketing teams have worked together to plan and deliver an engaging public consultation event, spanning four dates and three locations in Manchester in May 2019.
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We share our top tips for incorporating influencers into your marketing strategy whether you want to utilise influencers as part of an ongoing strategy or as part of a campaign.
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To mark #MentalHealthAwarenessWeek we curated a fascinating and challenging podcast about better ways of working with two people at the sharp end of UK Plc. Dawn Moore, HR director of Morgan Sindall Construction and Infrastructure shared insights with Paul Scully, a partner at Grant Thornton UK.
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PR is evolving through the years, for the better. We predict five key trends for 2019 that you need to incorporate into your marketing and communications strategy.
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With the campaigning over, the counting complete and the returning officers now resting after long nights supervising the ballot and chuckling at the content of the spoiled papers, the results have now been declared and here’s the latest detail on what happened, where and to whom.
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Amid the remarkable goings on in Westminster, it may have escaped your attention that on Thursday May 2nd, local politics will elbow its way onto the centre stage of British politics once again – if only for one day. Here is our snapshot of who’s up, where and what might happen.
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