NEWS AND INSIGHTS

brand consistency designers table

Your brand is an essential part of your business. Get it wrong and it could mean lack of interest from potential customers or stakeholders but get it right and it could revolutionise your business model. We share our top tips for ensuring brand consistency across your designs.

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5 step guide to brand consistency
omni channel retail strategies

Having an omnichannel sales approach gives your customers a seamless experience; from instore shopping, to online purchasing across multiple devices, to even dealing with the likes of your customer service team via chat or on social media, as well as delivery updates from your chosen courier.

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5 brands with amazing omnichannel strategies
Getting the tone right in community engagement buildings

‘Authenticity’ has become a staple of modern marketing, the belief that to be successful, your business must uphold a certain level of integrity, honesty and transparency. Social media continues to raise the bar here and gives individuals and groups a voice, and therefore access to media and political influencers.

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Getting the tone right in community engagement

It’s 2019 and SEO continues to be a bug-bearer for a range of brands and businesses. With Google rankings and organic search an essential part of business for most companies, we highlighted the seven most common SEO mistakes that we’ve seen which can affect search engine rankings.

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7 common SEO mistakes that affect ranking scores
Black friday campaign ideas

It’s seen as one of the biggest days in the retail calendar, but with so many retailers slashing their prices, getting cut-through can be difficult. We’re sharing all the statistics you need to know to make your campaign a success this year. 

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Black Friday campaigns: What you need to know

Influential supported N8 Research Partnership drive social media cut-through during international event, National PostDocs Awareness Week, by devising a strong UGC-based social media campaign. National PostDocs Awareness Week is an international event aimed at thanking and highlighting PostDocs from around the world for their invaluable work. Our client, N8 Research Partnership is a network for […]

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Influential drives social engagement across postdocs with N8 campaign
rollercoast smiler crisis

A crisis situation often hits your business out of nowhere, so what would you do if that happened suddenly? Our 8 step guide will walk you through how to prepare, how to handle the situation and how to ensure you minimise damage to your brand.

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8 steps to crisis management

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