We were on-hand to support our client, Liverpool ONE, with their Summer of Champions campaign, delivering bookings with key sporting heroes and a mix of coverage across key target areas.Read more
Next year, the Industry Group for Responsible Gambling (IGRG) has confirmed there will be a deliberate reduction to the amount of advertisements promoting online and instore gambling companies, but how will gambling companies respond?Read more
Crisis can hit at any time and it might have built up over time or completely taken you and your colleagues by surprise. Effectively dealing with crisis through clear, engaging communications can help rebuild your brand’s reputation and stop you losing customers.Read more
With growing distrust and ambiguity when it comes to clarifying social posts as paid-for content, how do brands need to move forward to get cut-through with social influencer marketing?Read more
Our team have been looking back over the year’s campaigns from leading brands to find the 10 greatest digital marketing campaigns of 2019. Here is our list of the greatest digital marketing campaigns from 2019, including influencer marketing, social media, user-generated content, viral videos and more.Read more
Create amazing visual content all without the need for a graphic designer with these free and easy-to-use design tools.
You can create everything from social posts and informative infographics, to downloadable guides, event collateral and brochures.
In August 2019, Influential was tasked with managing the media buzz around The National Lottery’s first top tier publicity winner on its new game, Set For Life.Read more
Finally, businesses are starting to see the benefits of using micro influencers over those with more followers; including lower costs, a niche following and higher engagement rates on posts.Read more
A study revealed that one in seven click and collect orders are never picked up, meaning consumers in the UK have left £228 million worth of goods over the past year. So why exactly are people failing to pick up their shopping and how can brick and mortar shopping destinations support increased footfall?Read more