News and Insights

Integrated communications agency Influential has strengthened its talented PR, digital and creative teams following a number of key client wins. The business has experienced significant growth over the past two years with a 158% increase in profits over the past 12 months, it is also celebrating a raft of significant client appointments. In light of […]

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Influential bolsters North West teams following sustained growth

Influential’s B2C team hit the high notes this week with standout national coverage of the The Blackpool Tower’s organist Phil Kelsall’s 40 year anniversary. The Tower’s resident organist, Phil Kelsall, celebrated 40 years of playing the world famous Wurlitzer organ in the Ballroom this week and Influential marked the occasion with a major media event. […]

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Influential secures blanket coverage to celebrate the Blackpool Tower milestone

Received wisdom suggests you can judge the health of the property sector by the number of yachts moored in Cannes harbour during MIPIM. There are doubtless more accurate barometers, but as one leading North West journalist remarked over lunch, the gold leaf on her dessert was a sure sign that the market was topping out.

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Blue sky thinking from the UK’s smart cities

Influential’s Marketing Podcasts offer a unique insight into the marketing and branding challenges faced by businesses and organisations. Click on the play buttons below to listen to the podcasts.

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Influential Marketing Podcasts

Newspapers across the globe that formerly worked to rigid print timetables, complete with weekly embargoes, where ‘breaking news’ might only get a showing a few days later, are now putting digital first.
Now, the immediacy of digital newsrooms means PR agencies must be more creative with story-telling. Content remains king and the demand for rich content is growing rapidly.

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Why immediacy matters in PR…

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