News and Insights


Newspapers across the globe that formerly worked to rigid print timetables, complete with weekly embargoes, where ‘breaking news’ might only get a showing a few days later, are now putting digital first.
Now, the immediacy of digital newsrooms means PR agencies must be more creative with story-telling. Content remains king and the demand for rich content is growing rapidly.

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Why immediacy matters in PR…

Over the last four years Influential has been working on campaigns to raise awareness of the pending health crisis around antimicrobial resistance (AMR).

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New drugs for bad bugs

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