Achieving record-breaking consultation responses
Breakthrough Campaign for Health and Social Care Reform
- Stakeholder engagement
Brief
When tasked with driving awareness and facilitating public opinion on a transformative health and social care reform program in Greater Manchester we took centre stage.
Challenge
Our mission was to inspire local residents and stakeholders to participate in a formal public consultation, monitored by Government and NHS England.
The challenge was twofold: to generate widespread awareness of the transformational program and to encourage active participation in the formal public consultation. We aimed to engage a diverse audience and ensure the campaign’s messages, treatments and calls to action resonated with the target demographic. With multiple channels at our disposal, we sought to create a comprehensive campaign that left a lasting impact.
Drawing on our creative expertise, we crafted a multi-faceted campaign featuring seven distinct executions.
To ensure maximum resonance, we conducted focus groups, fine-tuning key messages and campaign treatments to align with the target audience’s needs and preferences. Our strategic approach encompassed a mix of print and broadcast media, outdoor advertising, event activations, and digital channels to reach and engage a broad audience.
