In the run-up to winter, we took on the task of keeping Cheshire and Merseyside healthier with a campaign that would surprise, shock and educate.
A campaign for the Cheshire and Merseyside Public Health Collaborative that simply told people to follow public health advice wouldn’t do.
Primary research showed that, following numerous national public information campaigns during COVID, there was a palpable sense of ‘message fatigue’ around handwashing and sanitising surfaces.
To cut through and change behaviours, we needed a strategy that would make people think again.
Our plan was to reveal the ‘invisible’ germs we encounter on a regular basis. And to demonstrate how easy it was for bacteria to be spread in everyday life and show how simple habits can stop the spread.