With the number of nurses falling year on year within the NHS, we were approached by Shropshire, Telford and Wrekin NHS to support them in recruiting talent into the region and the trusts.
Previous strategies always focused on more traditional methods of job boards, job fairs and working with Universities. However, we knew digital channels would reach our core audiences in a whole new way, that could also promote the region.
Our core challenges for this campaign were 2-fold. We not only had to reach a declining market of people, but we also had to promote to a region that was outside some of the major key cities.
We also had to build a digital presence from nothing, which meant finding ways of attracting engagement quickly