Vaccination update campaign
Driving vaccine uptake among young adults in Cheshire & Merseyside
- Public Relations
Brief
When the Cheshire and Merseyside Public Health Collaborative (CHAMPS) sought to encourage vaccine uptake among 20 – 30-year-olds our team rose to the challenge.
Challenge
We needed to engage the younger demographic. Convey the importance of taking the Covid-19 vaccine and dispel the notion young people were immune to the consequences of the virus. We recognised the need for a powerful narrative that resonated with the target audience and highlighted the real-life experiences of those affected by COVID.
Leveraging the power of storytelling, we sourced a compelling case study of a young woman battling long COVID.
We shared her story using a strategic multi-platform approach, offering peer-to-peer advice and debunking misconceptions about the virus’s impact on young people. It served as a stark reminder of the devastating impacts the virus could have on all ages.