The Halyard, Liverpool

Delivering a 5-star service to Liverpool’s newest hotel

  • Social media
  • Consumer PR
  • Influencer management
  • Influencer strategy

Brief

IHG’s Vignette Collection is a family of hotels that bring something new to every travel experience.

Challenge

With the city of Liverpool set to be the UK’s first for the brand, we had to help The Halyard Hotel open its doors with a bang. 

Through PR and organic social media, we had to engage an international audience at large. 

In the weeks leading up to the opening, we kicked off the hotel’s social media page and got to work finding a suitable influencer to work with us on the big day and which media to reach out to. 

Solution

The
Solution

Results

Leading up to the launch, we secured over 20 pieces of high-profile coverage across regional, trade and national media. Just three months since opening, we have confirmed hotel reviews with 18 key titles, including Metro, Daily Mirror and The Times, as well as a host of prestigious influencers. 

Our social media followers organically grew from 250 to 2,000 followers during launch week and are about to hit the 4,000 mark! 

More Work