Everton Football Club
Engaging the people of Liverpool in Everton football club’s stadium plans
- Research & Insight
- Strategy
- Public Relations
Brief
To deliver what would become one of the UK’s largest-ever public consultations with Everton Football Club and planning consultants, CBRE.
Challenge
Consulting on the redevelopment of Everton’s beloved Goodison Park and giving their plans for a new stadium on Liverpool’s waterfront universal appeal, wasn’t going to be easy.
As not only did we have to think about non-Everton supporters but non-football fans too.
Our plan of attack was to create a high awareness of the social, economic and heritage benefits the plans for re-purposing the stadium would bring.
Working with the Everton Football Club’s stadium development team and its planning consultants, CBRE, we created a brand identity that would appeal to those inside and outside of footballing circles.
Then it was a case of how we bring The People’s Project to life.
We conveyed multiple meaningful messages across a range of mediums.
Including a VR experience of the new stadium that drew in 18,000 people and creating a custom-built questionnaire on a dedicated website. Alongside animated videos and other rich media.
This followed an email and geo-targeted social media campaign, alongside software to prevent people from submitting multiple responses.
The
Solution
Results
63K
questionnaire responses
21
locations roadshow
18K
roadshow attendees
96%
in favour of the project
400+
pieces of earned media coverage
