Promoting the powerful impact achieved by the Power of 8
- Digital marketing
- Public relations
Brief
With the Government challenging universities to deliver regional business growth and innovation, it was time for us to raise the profile of the N8 brand and its inspiring accomplishments.
Challenge
As a collaboration of the eight most research-intensive Universities in the North of England (Durham, Lancaster, Leeds, Liverpool, Manchester, Newcastle, Sheffield, and York), there was no doubt great work to shout about.
But how could we simplify and distil it down to one engaging campaign?
We devised a series of social media campaigns that reinforced N8’s priorities and highlighted the impact of the partnership’s research activities. Along with the prosperity of their efforts across their respective regions.
Campaigns included: #N8PostDocs, #N8NewPioneers, Women in Science, #N8Women and North Innovation Women.
For maximum engagement, we harnessed the online reach of the universities digital channels and set up social media collaborations with other influential Northern organisations. These included the Cabinet Office comms team, and the NHSA (Northern Health Science Alliance).
We also leveraged the popularity of significant national dates and other piggybacked onto conversations around #NPAW, #IWD2019 and #WomenInScience.
The
Solution
Results
893%
increase in social media engagements
227%
increase in social media impressions
5
campaigns delivered
